Without getting into too much blah blah about creative angst etc. etc. let’s just get down to the facts.
A youtube video about a new product by an unknown company went viral and has resulted in, as per their own website, this:
BIG POO NEWS
Our new YouTube video has constipated our shipping system. In one week traffic on our website increased over 13,000% Holy crap, right! We are working day and night, but please give us up to 2 weeks to get your PooPourri shipment out the door. Make sure to order now to get in line!
The Poo Crew
Yes that is right, a 13,000% increase and such incredible sales that they cannot ever hope to keep up.
The video could have been anything, a classic demo video showing comparison between products, a film showing people delighted by the new aromas replacing the bad ones, using a powerful 30% off offer as the selling point, but…. they chose a route that was completely different and unconventional and in a way radical.
I am sure you want to have a look at it. Here it is:
Happy poo pourrieing!