tag:blogger.com,1999:blog-3340287828895301045.post5696688226381248633..comments2023-11-30T15:56:03.697+05:30Comments on thinkunthink: Marketing is changing drastically, the olde marketing ways are dead, traditional advertising is dead and buried, mass media is going to fade away... WTF?Sanjeev Saikiahttp://www.blogger.com/profile/03839364055407847041noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-3340287828895301045.post-4345545479239430132012-08-24T14:41:01.637+05:302012-08-24T14:41:01.637+05:30First, am truly delighted that you read it, and th...First, am truly delighted that you read it, and that you made the effort to put in a comment. And most definitely yes, mobile is much much bigger, and for the top end of the mobile audience smartphones are making it even more powerful. I will be adding that to the post, with due credit to you.<br /><br />Thanks a lot!<br /><br />SanjeevSanjeev Saikiahttps://www.blogger.com/profile/03839364055407847041noreply@blogger.comtag:blogger.com,1999:blog-3340287828895301045.post-14636299244931090832012-08-24T13:55:45.635+05:302012-08-24T13:55:45.635+05:30Saiko - There are about 80 Mn people who access th...Saiko - There are about 80 Mn people who access the internet in India and about 900 Mn who have mobile phones...did you miss a trick by not including mobile in your analysis above?Anandhttps://www.blogger.com/profile/07495642262486233434noreply@blogger.comtag:blogger.com,1999:blog-3340287828895301045.post-34710813847915337872012-08-23T21:47:16.141+05:302012-08-23T21:47:16.141+05:30Hi Monjit, You are absolutely right. In the Indian...Hi Monjit, You are absolutely right. In the Indian context the Internet is nowhere near as important as it is in markets like the US and Europe. Here regular media is still the main channel through which the masses consume communication... but chances are that as the Internet penetration increases in the coming years, important segments of our audiences will be found online. Until then all forms of advertising are very much alive :)Sanjeev Saikiahttps://www.blogger.com/profile/03839364055407847041noreply@blogger.comtag:blogger.com,1999:blog-3340287828895301045.post-27268102051307703872012-08-23T18:08:14.977+05:302012-08-23T18:08:14.977+05:30Very nice thought Sanjeev.
But i would like to di...Very nice thought Sanjeev.<br /><br />But i would like to differ when you mentioned that<br />“Mass media like TV commercials, newspaper and magazine ads etc. is no longer effective”.<br /><br />In India, people still travels in buses, trains etc. In a city bus there will be only 15-20% people who will be using social networking sites like (Facebook, Twitter etc).<br /><br />For them Newspapers, Radio, TVC's are the only medium from where they can gather informations regarding the product etc.Monjitnoreply@blogger.comtag:blogger.com,1999:blog-3340287828895301045.post-19224512744459282312012-08-17T21:40:08.939+05:302012-08-17T21:40:08.939+05:30Thank you... it is just a layman's attempt at ...Thank you... it is just a layman's attempt at understanding the changes happening all around.<br /><br />SanjeevSanjeev Saikiahttps://www.blogger.com/profile/03839364055407847041noreply@blogger.comtag:blogger.com,1999:blog-3340287828895301045.post-65422507175772829202012-08-17T21:04:29.617+05:302012-08-17T21:04:29.617+05:30Interesting...food for thought, I would say, and a...Interesting...food for thought, I would say, and a very incisive look at the scenario as it is today!<br /><br /><br /><br />Anonymousnoreply@blogger.com