Without getting into too much blah blah about creative
angst etc. etc. let’s just get down to the facts.
A youtube video about a new product by an unknown company
went viral and has resulted in, as per their own website, this:
BIG POO NEWS
Our new YouTube
video has constipated our shipping system. In one week traffic on our website
increased over 13,000% Holy crap, right!
We are working day and night, but please give us up to 2 weeks to get your
PooPourri shipment out the door. Make sure to order now to get in line!
Thanks,
The Poo Crew
Yes that is right, a 13,000% increase and such incredible
sales that they cannot ever hope to keep up.
The video could have been anything, a classic demo video
showing comparison between products, a film showing people delighted by the new
aromas replacing the bad ones, using a powerful 30% off offer as the selling
point, but…. they chose a route that was completely different and
unconventional and in a way radical.
I am sure you want to have a look at it. Here it is:
Happy poo pourrieing!
No comments:
Post a Comment