When you start something new, you learn a great deal by
trial and error. You make mistakes and then you figure out the right way or
someone teaches you. Sometimes, certain mistakes take longer to spot and
correct. One such mistake is the tendency of new marketing executives to judge
a creative piece, in pieces.
The tendency is to make sure that everything in the list
has been done correctly. They start ticking off the different requirements and
parts of the creative and when all ticks are there, they feel that the
objective has been met.
What they do not realize is that the whole is much
greater than the parts. If you breakdown a creative piece into several parts,
you may get all of them right separately, but together everything may not work
out very well.
Let’s have a look at what the requirements and parts are
that a beginner marketing executive will look out for and tick off.
Well
everything is ticked, so let’s have a look at the final creative. Read more...
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