The metro in Delhi is like a force of nature, and we the metronomes who ride the metro are slaves to its mesmerising power.
Sep 22, 2010
Hyper-metro-surrealism!
From eyeing possible seat vacaters to nodding off holding your satchel, the metro ride is a study in abstract art. The crazed crowds in the metro mega station where all trains converge to the sheer contrast of the wind blown emptiness of a train heading home late in the evening. I can't make up my mind about the metro, sometimes I feel it is a wake up call to open my mind to the diversity of human kind and sometimes I feel it is a crushing force that stuns you by its whims and vagaries.
Posting via email
Yup, this one's posted via email.
It's very simple, just log into your blogger account, go to settings and then click on the email and mobile tab. You will then find an option to complete the name of the email account where you will have to send an email to, to post automatically on your blog. Now, put in your 'SecretWord' and then from any email account at all, just send in the email.
If your email account tends to add some extra bits of stuff at the bottom of the email, just add #END at the end of your post.
We'll I am testing this out so lets see how it goes!
May 15, 2010
Waiting for the watchtower
I was pacing up and down the road in front of my house. Everything was ready, I had woken up by 5 am and was ready to go by 5.15. All my books, binocs, water bottles, paper devices et al were ready. So what was stopping me from going to Okhla Bird Sanctuary.
Disorientation due to slow speed was.
A friend who stays a few kilometers away was to join me and we were to proceed together. He had decided to cycle down to my house, and it turns out, he lost his way because landmarks and turns came much slower than usual (i.e. when he drives). It was an unusual case of disorientation due to slow speed.
Anyway, a half hour delay later we were off. At 6.10 in the morning the freshness in the air and the freshness in the mind is something else altogether. The photographer duo were already there, happily chattering way about this that and the other, and of course settings of their cameras, angles, colour versus black and white and aperture versus speed.
Early morning the bird sanctuary looks pristine and inviting
We went straight for watchtower no. 1. Up till the great Peepal tree, we only saw crows. Once in the grassland after the temple, the air was abuzz with bird songs. There were prinias and babblers everywhere, but that was almost it. A few pied mynas, crows, a pied bushchat or two, and prinias and babblers.
A crow's profile (Copyright Yamini Chandra)
Striated Babbler (as corrected by Ramit, thanks!) in flight (Copyright Yamini Chandra)
As I walked into the grassland following the trail to the watchtower, suddenly there was a disturbance in the tall grass to my left and out came a dog. Earth brown in colour, with liquid hazel eyes and a wistful expression, the dog wordlessly looked at me, and came forward a few steps and then signaled me to follow.
The leader of the pack takes a water break
Disorientation due to slow speed was.
A friend who stays a few kilometers away was to join me and we were to proceed together. He had decided to cycle down to my house, and it turns out, he lost his way because landmarks and turns came much slower than usual (i.e. when he drives). It was an unusual case of disorientation due to slow speed.
Anyway, a half hour delay later we were off. At 6.10 in the morning the freshness in the air and the freshness in the mind is something else altogether. The photographer duo were already there, happily chattering way about this that and the other, and of course settings of their cameras, angles, colour versus black and white and aperture versus speed.
Early morning the bird sanctuary looks pristine and inviting
We went straight for watchtower no. 1. Up till the great Peepal tree, we only saw crows. Once in the grassland after the temple, the air was abuzz with bird songs. There were prinias and babblers everywhere, but that was almost it. A few pied mynas, crows, a pied bushchat or two, and prinias and babblers.
A crow's profile (Copyright Yamini Chandra)
Striated Babbler (as corrected by Ramit, thanks!) in flight (Copyright Yamini Chandra)
As I walked into the grassland following the trail to the watchtower, suddenly there was a disturbance in the tall grass to my left and out came a dog. Earth brown in colour, with liquid hazel eyes and a wistful expression, the dog wordlessly looked at me, and came forward a few steps and then signaled me to follow.
The leader of the pack takes a water break
Apr 22, 2010
‘Why don’t the birds pose?’, ‘Half naked forest guards!’ and other bird watching revelations!
There were four of us this time. Peer pressure forced me to get out on time, and we were at Okhla Bird Sanctuary at 6.15 in the morning. The first thing everyone noticed was the sizzlers of OBP, and there was talk of birds roosting and then ‘roasting’ on the electrical wires. In very bad taste, but the wires do sound like they can fry an African elephant if it flies up and perches on one of them.
Two of my friends had super professional cameras, one a Canon DSLR and one a Sony DSLR, both with 80/300 zoom lens.
A beauty of a butterfly (Copyright - Yamini Chandra)
.jpg)
Yellow Bellied Prinia
There was an air of excitement, early morning freshness and birds everywhere. There were clicks galore from the two bird photography enthusiasts, accompanied by remarks like - ‘Whaa where did the bird go…’, ‘Oye yaar it flew away…’, ‘Why don’t they stay still for a second…’, ‘The birds are telepathic…’ etc etc.
That’s when the revelation hit them, ‘When bird watching. Especially when taking photos, birds don’t pose, they fly away just as you are clicking’.
There were frantic discussions between them on shutter speed, lighting, settings, zoom, manual focus et al, and meanwhile birds were flitting away everywhere.
Striated Babbler (Copyright - Yamini Chandra)
In my capacity as most experienced bird watcher I was pointing out rarities like pied mynahs, jungle babblers, ashy prinias, green bee eaters, purple herons, common moorhens and others, which drew ‘ooohs’ and ‘aahs’ as I puffed out my chest and experienced ‘renowned bird watcher’s’ pride.
Two of my friends had super professional cameras, one a Canon DSLR and one a Sony DSLR, both with 80/300 zoom lens.
A beauty of a butterfly (Copyright - Yamini Chandra)
.jpg)
Yellow Bellied Prinia
There was an air of excitement, early morning freshness and birds everywhere. There were clicks galore from the two bird photography enthusiasts, accompanied by remarks like - ‘Whaa where did the bird go…’, ‘Oye yaar it flew away…’, ‘Why don’t they stay still for a second…’, ‘The birds are telepathic…’ etc etc.
That’s when the revelation hit them, ‘When bird watching. Especially when taking photos, birds don’t pose, they fly away just as you are clicking’.
There were frantic discussions between them on shutter speed, lighting, settings, zoom, manual focus et al, and meanwhile birds were flitting away everywhere.
Striated Babbler (Copyright - Yamini Chandra)
In my capacity as most experienced bird watcher I was pointing out rarities like pied mynahs, jungle babblers, ashy prinias, green bee eaters, purple herons, common moorhens and others, which drew ‘ooohs’ and ‘aahs’ as I puffed out my chest and experienced ‘renowned bird watcher’s’ pride.
Apr 10, 2010
The curse of R, birdwatching, deceptive cellphone alarms and an angry bull
11.30 at night my friend R, ditched me in favour of a night of binging (who can blame him?). I decided to change plans from Yamuna Biodiversity Park to Okhla Bird Sanctuary. I taunted and teased R in an attempt to get him to come along, but he was helpless in the face of alcohol and women. I think at some point he wished me ill, and I brought upon myself, the curse of R.
I set the alarm to 5.29 am, 5.31 am and 5.35 am, and prepared to sleep.
Alarm Timings
Suddenly a few minutes after midnight I got a wave of inspiration to do something about a perpetual problem with my digital camera. When I am in sunlight or even bright light I can’t see the display. Which means that I can’t see the picture that I am taking, which means that I cannot take a picture. So I set about making a cardboard device to solve my problem. A pen, a pair of scissors, an old cardboard folder, scotch tape and a metal scale (which I found much later) were at my disposal. I first made a dummy with some white paper, made some minor changes to the die, and then constructed the all-light-digital-camera-display-enhancer device. I proudly reproduce it here. It may look simple, but I had to make pretty precise openings for the camera strap, the clicking and zooming switch and for sliding in the camera.
all-light-digital-camera-display-enhancer device
all-light-digital-camera-display-enhancer device another view
all-light-digital-camera-display-enhancer device yet another view
all-light-digital-camera-display-enhancer device aaargh yet another view
Well the great thing was that it worked wonderfully, I could take pictures in bright sunlight. But then the curse of R was upon me. Three things contributed to my not reaching Okhla Bird Sanctuary before 7.30 am.
1) The cellphone’s alarm was highly deceptive and I forgot to change the setting to every day, instead of weekday, as displayed below:
Deceptive alarm settings that regularly deceive me
I set the alarm to 5.29 am, 5.31 am and 5.35 am, and prepared to sleep.
Alarm Timings
Suddenly a few minutes after midnight I got a wave of inspiration to do something about a perpetual problem with my digital camera. When I am in sunlight or even bright light I can’t see the display. Which means that I can’t see the picture that I am taking, which means that I cannot take a picture. So I set about making a cardboard device to solve my problem. A pen, a pair of scissors, an old cardboard folder, scotch tape and a metal scale (which I found much later) were at my disposal. I first made a dummy with some white paper, made some minor changes to the die, and then constructed the all-light-digital-camera-display-enhancer device. I proudly reproduce it here. It may look simple, but I had to make pretty precise openings for the camera strap, the clicking and zooming switch and for sliding in the camera.
all-light-digital-camera-display-enhancer device
all-light-digital-camera-display-enhancer device another view
all-light-digital-camera-display-enhancer device yet another view
all-light-digital-camera-display-enhancer device aaargh yet another view
Well the great thing was that it worked wonderfully, I could take pictures in bright sunlight. But then the curse of R was upon me. Three things contributed to my not reaching Okhla Bird Sanctuary before 7.30 am.
1) The cellphone’s alarm was highly deceptive and I forgot to change the setting to every day, instead of weekday, as displayed below:
Deceptive alarm settings that regularly deceive me
Apr 5, 2010
How not to plan a bird watching jaunt
There are two main approaches to Sultanpur bird sanctuary, one that goes through the Hero Honda Chowk on NH8, and the other that goes through Bata Chowk, Bus Adda and Farrukhnagar. The last time I and a friend, who is a new birding enthusiast, took the Hero Honda Chowk route. We missed the Chowk and overshot by several kilometres, back-tracked and after a few minor detours reached Sultanpur. This time however, a very helpful gentleman at IFFCO Chowk (the crossing where the main Gurgaon Mall Road meets the NH8), advised us to take the shorter and easier route through the Bus Adda and Farrukhnagar. Both of us being terrible navigators, we felt thrilled to have found a much easier and better route to Sultanpur bird sanctuary. As we chatted excitedly about the birds we might see in Sultanpur and some that we saw as we drove along, including Indian Grey Hornbills and Indian Rollers, we suddenly found ourselves in an area that seemed extremely unlike the route to Sultanpur. A kindly gent, who proceeded to take a lift with us, informed us that we were about nine kilometres off-route, headed towards nowhere in particular.
Indian Grey Hornbills
Wood Sandpiper
We made two critical errors in our bird-watching jaunt. First, we didn’t decide beforehand where it is that we would go and do our bird-watching, and second, we didn’t bother to get detailed directions to our destination (reasonably difficult on this particular occasion as we didn’t even know where we would head out). Anyway, we reached Sultanpur at about 10.30 in the morning, whereas we should have ideally reached the gates of the sanctuary by about 6.30 am ( at this point I would like to add, that we started late, our rendezvous happened at Saket at 7.45 am, after which we had spirited discussions about where we should go birding).
Common Moorhen (Thanks to Pankaj, have corrected this!)
Disapproving Common Moorhen (Thanks to Pankaj, have corrected this!)
Naturally, I emphasise, naturally, our bird-watching results were dismal. We saw very few birds. The general conclusion was that they had all retreated to the highest branches and the most hidden parts of the most inaccessible trees
Indian Grey Hornbills
Wood Sandpiper
We made two critical errors in our bird-watching jaunt. First, we didn’t decide beforehand where it is that we would go and do our bird-watching, and second, we didn’t bother to get detailed directions to our destination (reasonably difficult on this particular occasion as we didn’t even know where we would head out). Anyway, we reached Sultanpur at about 10.30 in the morning, whereas we should have ideally reached the gates of the sanctuary by about 6.30 am ( at this point I would like to add, that we started late, our rendezvous happened at Saket at 7.45 am, after which we had spirited discussions about where we should go birding).
Common Moorhen (Thanks to Pankaj, have corrected this!)
Disapproving Common Moorhen (Thanks to Pankaj, have corrected this!)
Naturally, I emphasise, naturally, our bird-watching results were dismal. We saw very few birds. The general conclusion was that they had all retreated to the highest branches and the most hidden parts of the most inaccessible trees
Mar 28, 2010
Bad Birding Pictures, Good Birding Trip
I have a 6 mega pixel Nikon S4 digital camera, that is as good or as bad as most digital cameras, except for a decent 10X optical zoom, and a swivel screen.
That said, I can now be forgiven for the quite sad to very sad quality of pictures that I took of birds I saw during a recent birding trip to Pangot.
The Jungle Lore Birding Lodge in Pangot, is such a wonderful place to holiday in, and if you are a birder (or are trying to become a birder, like me), then it is heaven on earth.
It is about 15/20 kilometers from Nainital, ahead of Kilbury. The road leading to Pangot, from the point where it turns off from the main Haldwani Nainital road, itself is a high. A meandering badly maintained but safe road that sees not more than two vehicles an hour, it goes through beautiful forests and swerves along streams and then reaches the hamlet of Pangot.
Red Billed Blue Magpie
I’ve been to Pangot many times, and sadly each time there is a little bit more construction around the Jungle Lore Birding Lodge. I feel a little bit sadder, but it remains and will remain a fabulous getaway. Just a few cottages, very carefully placed on a hillside, with just the right balance of trees, shrubs, open space and natural beauty.
As it happened on almost every visit to Pangot, there was an expert birding guide in the lodge, and he was relatively free. As soon as he saw my binocs hanging from my neck, he asked me if I was a birder. I replied with a ‘uh uh… kind of…’ answer, and told him that I was a very keen learner.
Ganesh was from Nepal but shifted base to India about seven years back and has since been working with Mohit Agarwal, who runs the lodge and several other nature-laden properties across India.
I sat in the porch of the main wooden kitchen cum dining cum meeting cottage, and started to spot birds. Ganesh was busy for some time, so I walked a little downhill and sat on a quaint little bench amidst trees and shrubs and low bushes. As I looked around, I saw a beautiful green bird with orange around the edges of its wings (Orange Flanked Bush Robin). I got clicking, getting some awful pictures, what with auto focus, that usually focuses on the background, lighting problems that doesn’t let any photo be taken unless it is bright sunlight and the many other problems of trying to take a picture of a bird that keeps moving and flying off, with a regular digital camera.
Verditer Flycatcher
All of a sudden I saw several other varieties of birds, and my heart started to
That said, I can now be forgiven for the quite sad to very sad quality of pictures that I took of birds I saw during a recent birding trip to Pangot.
The Jungle Lore Birding Lodge in Pangot, is such a wonderful place to holiday in, and if you are a birder (or are trying to become a birder, like me), then it is heaven on earth.
It is about 15/20 kilometers from Nainital, ahead of Kilbury. The road leading to Pangot, from the point where it turns off from the main Haldwani Nainital road, itself is a high. A meandering badly maintained but safe road that sees not more than two vehicles an hour, it goes through beautiful forests and swerves along streams and then reaches the hamlet of Pangot.
Red Billed Blue Magpie
I’ve been to Pangot many times, and sadly each time there is a little bit more construction around the Jungle Lore Birding Lodge. I feel a little bit sadder, but it remains and will remain a fabulous getaway. Just a few cottages, very carefully placed on a hillside, with just the right balance of trees, shrubs, open space and natural beauty.
As it happened on almost every visit to Pangot, there was an expert birding guide in the lodge, and he was relatively free. As soon as he saw my binocs hanging from my neck, he asked me if I was a birder. I replied with a ‘uh uh… kind of…’ answer, and told him that I was a very keen learner.
Ganesh was from Nepal but shifted base to India about seven years back and has since been working with Mohit Agarwal, who runs the lodge and several other nature-laden properties across India.
I sat in the porch of the main wooden kitchen cum dining cum meeting cottage, and started to spot birds. Ganesh was busy for some time, so I walked a little downhill and sat on a quaint little bench amidst trees and shrubs and low bushes. As I looked around, I saw a beautiful green bird with orange around the edges of its wings (Orange Flanked Bush Robin). I got clicking, getting some awful pictures, what with auto focus, that usually focuses on the background, lighting problems that doesn’t let any photo be taken unless it is bright sunlight and the many other problems of trying to take a picture of a bird that keeps moving and flying off, with a regular digital camera.
Verditer Flycatcher
All of a sudden I saw several other varieties of birds, and my heart started to
Mar 4, 2010
Footgolf
Yep, you read it right... footgolf. As I allowed my imagination to swerve wildly (most probably on the path of a bana kick), while trying to concentrate on my work at hand, I came upon a vision of Ronaldinho teeing off with a football (with his foot of course!).
Then I saw him being cheered by the onlookers as they saw the ball curve over the footgolf course, and land a few feet away from the first hole. Ronaldinho would give a short salute and walk off (without a caddy, as there are no foot golf sticks, just your own legs). The onlookers would, unlike the uppity golf crowd, be drinking beer, showing skin, cheering madly and doing Mexican waves.
Next we would have a veteran like Zinedine Zidane teeing off, with a precisely powered kick that would send the ball even closer than Ronaldinho’s. This would draw loud cheering from the crowd and Zidane would just smile and walk away.
The television audiences would be watching with bated breath as at the seventh hole, Ronaldinho is on a flamingo (footgolf lingo meaning three below par). He finally manages with two kicks what others do in five.
Footgolf can have all the biggest football stars as readymade superstar players, and could be a game of incredible skill and excitement. While they would go on playing their soccer games, footgolf would become an added on sport where they can win huge money and become mega champions.
Footgolf sounds like a very interesting idea to me. Any takers?
Then I saw him being cheered by the onlookers as they saw the ball curve over the footgolf course, and land a few feet away from the first hole. Ronaldinho would give a short salute and walk off (without a caddy, as there are no foot golf sticks, just your own legs). The onlookers would, unlike the uppity golf crowd, be drinking beer, showing skin, cheering madly and doing Mexican waves.
Next we would have a veteran like Zinedine Zidane teeing off, with a precisely powered kick that would send the ball even closer than Ronaldinho’s. This would draw loud cheering from the crowd and Zidane would just smile and walk away.
The television audiences would be watching with bated breath as at the seventh hole, Ronaldinho is on a flamingo (footgolf lingo meaning three below par). He finally manages with two kicks what others do in five.
Footgolf can have all the biggest football stars as readymade superstar players, and could be a game of incredible skill and excitement. While they would go on playing their soccer games, footgolf would become an added on sport where they can win huge money and become mega champions.
Footgolf sounds like a very interesting idea to me. Any takers?
Feb 23, 2010
Google Wave
I'm quite interested in Google Wave, unfortunately no one I know has access to it. If you or anyone you know uses Google Wave, it would be great if you could send me an invite at sanjeev.saikia at gmail.com
Awaiting a wave of generosity from someone out there.
:)
Awaiting a wave of generosity from someone out there.
:)
Feb 22, 2010
A trip to Chandni Chowk
We took the metro. From Noida to Rajeev Chowk in Connaught Place, and then to Chandni Chowk, the famed amazing market that was maybe as old as the city itself. We changed the metro at one station. The number of people crowding into the state-of-the-art metro turned it into a most inconvenient way of travelling. But it was fun. The rush of people was such that when getting out, if we hadn’t pushed and shoved like mad, we would have got left behind. Getting on to the connecting metro was equally difficult. We managed to reach our destination station – Chandni Chowk.
We got off and walked a while and got onto a cycle rickshaw. On enquiring from fruit-wallahs (fruit-sellers selling from hand carts) and random people, we were told that our destination was the ‘Gharhi’ (watch) market. Through roads that were permanently crawling, we reached the market. The journey was most interesting with people, shops and transportation from what seemed like a different era. We walked into the dingy ‘Gharhi’ market, and looked into a few shops. It wasn’t what we were looking for. We got back on the rickshaw and headed towards Sadar Bazaar. En route we saw shops that dated back to 1940s and even earlier. Everything here was packed into unimaginably small spaces, be it buildings, cars, shops, roads, electric wires, billboards or people. There were people and more people and more people and still more people. We saw a haveli (old colonial kind of house) with several floors that was most intriguing. We tried to imagine who lived there now, and who must have lived there a hundred years back.
Enjoying the bustling marketplace from our cycle rickshaw, we entered a road that was incredibly choked with traffic (all of Chandni Chowk is incredibly choked with traffic, but this was something else altogether). All around us, there were a million cycle rickshaws, scooters, bikes, cars, mini trucks, vans, hand carts, bullock carts, cycles, jeeps, auto rickshaws, pedestrians and cows. As we inched ahead, suddenly our rickshaw went into turbo mode and shot ahead. A motorbike behind us got impatient and started to push us ahead. The rickshaw wallah was barely managing to avoid hitting pedestrians in front. He kept hitting the backs of other rickshaws very hard, but it didn’t evince any reaction. Hitting the rickshaw in front to stop your own rickshaw was a necessity and the norm.
We reached Sadar Bazaar and came to a section where rickshaws were not allowed. We alighted. Suddenly there was a commotion and we saw a policeman mercilessly whacking a man with a stick. The man was rolling on the road and whining, he looked like a wasted drug addict. I asked someone what had happened but the man only shrugged and walked away. We walked ahead and after much asking and enquiring discovered the ‘Gubbarey Wala Gali’ (the balloon alley).
It was very narrow, if you stopped at any of the teeny meeny shops on either side of the alley, it actually caused a traffic jam of the people walking along the alley. We were weaving in and out of the shops in that alley and several connecting alleys for about an hour, and we found everything we wanted, at one third the price. The bargain was great, but the whole experience was far greater.
When we reached the metro station to get onto the train, we discovered that we had been pick pocketed. Cool. We lost about 1500 rupees. We reached home, happy, sad (at losing the money) and filled with a sense of awe for this awesome amazing market called ‘Chandni Chowk’ (Silver Crossing).
We got off and walked a while and got onto a cycle rickshaw. On enquiring from fruit-wallahs (fruit-sellers selling from hand carts) and random people, we were told that our destination was the ‘Gharhi’ (watch) market. Through roads that were permanently crawling, we reached the market. The journey was most interesting with people, shops and transportation from what seemed like a different era. We walked into the dingy ‘Gharhi’ market, and looked into a few shops. It wasn’t what we were looking for. We got back on the rickshaw and headed towards Sadar Bazaar. En route we saw shops that dated back to 1940s and even earlier. Everything here was packed into unimaginably small spaces, be it buildings, cars, shops, roads, electric wires, billboards or people. There were people and more people and more people and still more people. We saw a haveli (old colonial kind of house) with several floors that was most intriguing. We tried to imagine who lived there now, and who must have lived there a hundred years back.
Enjoying the bustling marketplace from our cycle rickshaw, we entered a road that was incredibly choked with traffic (all of Chandni Chowk is incredibly choked with traffic, but this was something else altogether). All around us, there were a million cycle rickshaws, scooters, bikes, cars, mini trucks, vans, hand carts, bullock carts, cycles, jeeps, auto rickshaws, pedestrians and cows. As we inched ahead, suddenly our rickshaw went into turbo mode and shot ahead. A motorbike behind us got impatient and started to push us ahead. The rickshaw wallah was barely managing to avoid hitting pedestrians in front. He kept hitting the backs of other rickshaws very hard, but it didn’t evince any reaction. Hitting the rickshaw in front to stop your own rickshaw was a necessity and the norm.
We reached Sadar Bazaar and came to a section where rickshaws were not allowed. We alighted. Suddenly there was a commotion and we saw a policeman mercilessly whacking a man with a stick. The man was rolling on the road and whining, he looked like a wasted drug addict. I asked someone what had happened but the man only shrugged and walked away. We walked ahead and after much asking and enquiring discovered the ‘Gubbarey Wala Gali’ (the balloon alley).
It was very narrow, if you stopped at any of the teeny meeny shops on either side of the alley, it actually caused a traffic jam of the people walking along the alley. We were weaving in and out of the shops in that alley and several connecting alleys for about an hour, and we found everything we wanted, at one third the price. The bargain was great, but the whole experience was far greater.
When we reached the metro station to get onto the train, we discovered that we had been pick pocketed. Cool. We lost about 1500 rupees. We reached home, happy, sad (at losing the money) and filled with a sense of awe for this awesome amazing market called ‘Chandni Chowk’ (Silver Crossing).
Jan 28, 2010
Jan 19, 2010
What is a great ad?
The idea is not to define a great ad but to see which amongst these two types is actually the greater ad:
Type 1
Brilliant creative idea, makes you gasp with the power of the idea, impinges on your brain and stays with you. Eg. Budweiser frogs going ‘Bud’ ‘Wei’ ‘Ser’ ; Bravia ‘Coloured Balls’.
Type 2
Brilliant connect with the target audience, good long term brand idea, nothing that makes you gasp but seems to find a permanent place in our brain. Eg. The Marlboro Man, Energiser Bunny.
Before you start screaming “Type 2… Type 2…”, please consider that a Marlboro Man or the Energiser Bunny was built over years and years and years with scores of ads, whereas the Type1 ad created huge awareness and a massive user interest and brand recall with just one burst.
So, which one is greater. I can’t decide but one thing is for sure, “Advertising is persuasion, and persuasion is not a science, it is an art”, as spoken by William Bernbach. I am a great disbeliever of consumer research where a group of people are forced to say something about ads so that they can enjoy the FREE food afterwards, and all other things that fall into that bracket.
However, I still can’t decide which type of ads are the better and greater ads. Can you?
Type 1
Brilliant creative idea, makes you gasp with the power of the idea, impinges on your brain and stays with you. Eg. Budweiser frogs going ‘Bud’ ‘Wei’ ‘Ser’ ; Bravia ‘Coloured Balls’.
Type 2
Brilliant connect with the target audience, good long term brand idea, nothing that makes you gasp but seems to find a permanent place in our brain. Eg. The Marlboro Man, Energiser Bunny.
Before you start screaming “Type 2… Type 2…”, please consider that a Marlboro Man or the Energiser Bunny was built over years and years and years with scores of ads, whereas the Type1 ad created huge awareness and a massive user interest and brand recall with just one burst.
So, which one is greater. I can’t decide but one thing is for sure, “Advertising is persuasion, and persuasion is not a science, it is an art”, as spoken by William Bernbach. I am a great disbeliever of consumer research where a group of people are forced to say something about ads so that they can enjoy the FREE food afterwards, and all other things that fall into that bracket.
However, I still can’t decide which type of ads are the better and greater ads. Can you?
Jan 17, 2010
My understanding of finance and investments…
Is sub sub normal. Sad but true, I am unable to bring my mind to grasp the workings of finance and of investments and good returns and other such things. Thankfully people around me are much smarter in such things so I get by, but the fallout is that when someone who is financial-knowledge-ally good comes by, I am over awed.
Just today we met a person who showed me how to get together a good deal of money that I needed, from my very own investments. I was amazed and struck by the finesse with which he discussed loans against LIC, and PPF and only 0.5% default loss for breaking 3 year lock-in periods etc etc. Wow he was a genius, and I was totally floored.
I felt that I should gift him something for imparting such profound and immensely helpful knowledge. My near and dear ones stopped me in the nick of time, as the gentleman giving us advice would have felt offended if I had actually done that.
But the fact remains that I am amazed by people who understand finance and investments and returns and the intricacies of making money through calculations, interest rates et al.
Just today we met a person who showed me how to get together a good deal of money that I needed, from my very own investments. I was amazed and struck by the finesse with which he discussed loans against LIC, and PPF and only 0.5% default loss for breaking 3 year lock-in periods etc etc. Wow he was a genius, and I was totally floored.
I felt that I should gift him something for imparting such profound and immensely helpful knowledge. My near and dear ones stopped me in the nick of time, as the gentleman giving us advice would have felt offended if I had actually done that.
But the fact remains that I am amazed by people who understand finance and investments and returns and the intricacies of making money through calculations, interest rates et al.
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