These three steps might appear over-simplistic at first glance, but follow them sincerely and you will bring out your best creative ideas. You’ll have to be totally honest and objective about it all, though.
Place. Place. Place.
Find 3-4 outstanding ads (maybe Cannes gold winning pieces or any creative ideas that you really admire from the last 3-4 years) and place them on your soft board. Leave space for another ad in between them.