Oct 21, 2013

And you thought a good youtube video that goes viral is just a piece of creative laxation!

Without getting into too much blah blah about creative angst etc. etc. let’s just get down to the facts.

A youtube video about a new product by an unknown company went viral and has resulted in, as per their own website, this:

Our new YouTube video has constipated our shipping system. In one week traffic on our website increased over 13,000% Holy crap, right! We are working day and night, but please give us up to 2 weeks to get your PooPourri shipment out the door. Make sure to order now to get in line!
The Poo Crew

Yes that is right, a 13,000% increase and such incredible sales that they cannot ever hope to keep up.

The video could have been anything, a classic demo video showing comparison between products, a film showing people delighted by the new aromas replacing the bad ones, using a powerful 30% off offer as the selling point, but…. they chose a route that was completely different and unconventional and in a way radical.

I am sure you want to have a look at it. Here it is:

Happy poo pourrieing!

Oct 15, 2013

Vital new business meeting etiquette - #1 You can be late for a meeting by one attosecond, but DEFINITELY CANNOT be late by one yottasecond!

Free images collection
An attosecond is one quintillionth of a second or 0.000000000000000001 seconds.

A yottasecond is 32 quadrillion years or 32,000,000,000,000,000 years.

Try imagining both these units of time. How many attoseconds did it take you to imagine it? Or better still how many yottaseconds did it take you?

And the next time you don’t want to attend a business meeting, just tell them that you might be late by a yottasecond. You would have told them the truth and you won’t have to attend the meeting, at least in this lifetime!

Oct 9, 2013

Other tea brands help you to fall ill a lot, but this tea helps you to fall ill less!

This ad is well meaning, and in all probability you will understand that it is selling a tea that stops you from falling ill, but it could very well sound like an ad for a tea that helps you fall ill less, compared to other tea brands that make you fall ill a lot more.

The reason may be that the client wanted the word ‘proven’ in the headline, and also 'India's only' and wanted to say it in a roundabout way.

However their attempt looks clumsy, people might start associating it with falling ill – India’s only tea proven to help you fall ill less often!

As always these are only my views and I may be totally wrong J

Oct 7, 2013

The US Govt. shutdown simplified

The most radical members of the Republican Party (Grand Old Party/GOP) decided that since they do not have the votes to achieve their aims and policies, they should use their power to shut down the US Govt. as a way of forcing the Obama Govt. (Democratic Party) to fulfill their demands.

It boils down to the Republican Party threatening to cause untold problems for the US economy and its people just to get their way.

In the entire shutdown drama the Obama Govt. is asking for nothing.

The Republican Party is asking for shutting down the healthcare of Americans (Obamacare) and several other budgetary demands besides, which cannot be achieved under normal circumstances.

This is what I have gathered from various online sources, if I have missed something or am not correct on some aspect, please feel free to add a comment, and I will make a change in the post.

The huge Twenty Four Seven Convenience Store ad that you can’t see!

Many clients feel that if they have paid for space in a newspaper or on a website, they have to use each and every bit of it fully and completely. And what better way to use the space than to make your logo big, bigger and biggest.

This Twenty Four Seven Convenience Store ad that I saw today in the newspaper made its logo so large and filled its ad with so many things that you don’t actually see it, unless you really focus on it and make an effort. They filled it with big illustrations, loads of information, bright colours and everything that they could pack into the space that they had bought, so that you ended up with a piece of communication that, well couldn't be seen.

The only thing that I noticed when I saw the ad first was this alien like illustration of a man owl in festival clothes. But then after seeing it a few times (because I was so intrigued by its absurdity) I realised that they are a man owl and woman owl because the logo of Twenty Four Seven is an owl.

Then I also noticed that they had written about their ‘Operational stores’ signifying that several of the stores are non-operational… who would like to go to such stores!!

So if you want to make a high impact ad that your viewers won’t actually be able to see, make one just like this one.

Please note that all this is just my opinion and I may be totally wrong J

Oct 5, 2013

US shutdown after 17 years - SHOCKING! Indian parliament loses 42% time in pandemonium – NORMAL!

The Lok Sabha, the august gathering of India’s elected leaders and parliamentarians, which discusses and passes bills and amendments, spends most of its time in pandemonium and adjournments. The speaker of the House Meira Kumar, a relatively gentle lady, spends most of her time pleading to the honourable parliamentarians to ‘please sit down… please sit down’, ‘please quiet down… please quiet down’, ‘your turn will come… your turn will come’, ‘sit down… sit down… sit down’.

Many people watch the Lok Sabha live telecast as it is more entertaining than the most popular television serials.

And please note this is not an opinion, here is an article from a leading Indian daily the Indian express that has all the ‘normal’ numbers of how much time the Indian Parliament actually spends in doing productive work. You will be shocked!

Read it here - Parliament disruptions and more disruptions...

Oct 4, 2013

Hencedes Benz or Mercedes Henz?

It notched four and a half million youtube views in a couple of days (may have gone up by the time you read this). Its a commercial for Mercedes Benz. Watch it below... now!

Follow my blog with Bloglovin

How a spray helps you see a naked girl.

Ok, let me say this right away, I haven’t really ‘discovered’ this banner ad, it was there amongst several web banners in a post called '50 Incredibly Creative Online Banner Ads' on a website called digitalsynopsis.com
Follow my blog with Bloglovin

What I liked about this particular web banner is 1. The naked girl and 2. The incredibly strong product/benefit demo.

Click on the image of the web banner below, to see it in action!!

The golden ratio that is seen in corporate logos and in nature.

It’s called the golden ratio and also the divine ratio, and its discovery lies thousands of years back when Brahmagupta described the series made by adding one number to the next, to form the next number and so on.

To explain, we start with 0 then 1, then (0+1)=1, then (1+1) 2, then (1+2)=3,  then (2+3)=5, then (3+5)=8, then (8+5)=13 and so on.

This same series was introduced to the Western world by the Italian mathematician Fibonacci as the Fibonacci series – 0,1,1,2,3,5,8,13,21,34…

Then the German physicist and psychologist Gustav Theodor Fechner proposed that the ratio between the numbers of this series defines the balance in nature. Which means that the ratios 5/3, 8/5, 13/8 and so on defines the balance of nature, which comes to 1.618

This then is the signature of God in nature and a ratio that has also been used in designing everything from logos to architectural marvels – 1.618 !

Some logos that use the golden ratio are:

Logo images courtesy graphicart-news.com

And here is a beautiful film that shows how the golden ratio operates in nature:

It is a captivating ratio, and I will certainly try and find it in beautiful things around me.

Oct 1, 2013

Is Supertech looking London talking Tokyo?

Saw the Supertech logo on a huge hoarding near Pragati Maidan in New Delhi, and felt that something wasn’t right.

A little later I figured it out. It was because the logo of Supertech was directly inspired by the Superman logo. However the baseline was talking about something that has no association with the qualities that Superman or any superhero stands for.

The line with the logo says ‘Yours for life’.

How does Superman or a superhero connect with ‘Yours for life’?

It doesn't and that’s why I was feeling a disconnect. What do you think the baseline should say?