Your best creative ideas are 3 absurdly simple steps away

These three steps might appear over-simplistic at first glance, but follow them sincerely and you will bring out your best creative ideas. You’ll have to be totally honest and objective about it all, though.

Step 1

Place. Place. Place.

Find 3-4 outstanding ads (maybe Cannes gold winning pieces or any creative ideas that you really admire from the last 3-4 years) and place them on your soft board. Leave space for another ad in between them.

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Addicted to thinking.

People are addicted to thinking. Different kinds of thinking.

Some are addicted to thinking about ideas. In their free time, they like to grapple with a problem and find an innovative solution. Their greatest pleasure is to solve a problem creatively. Their greatest kick is to find an answer that nobody else has thought of.

I guess all inventors are like that. They are addicted to thinking about new things. It’s a great addiction. It makes you broad-minded. It broadens your perspective all the time. Every time you think deeply, you discover something new, maybe insignificant or significant, but something new.

What kind of thinking are you addicted to? Thinking about solutions, about people, about profit making ideas, what?