Oct 1, 2013

Is Supertech looking London talking Tokyo?


Saw the Supertech logo on a huge hoarding near Pragati Maidan in New Delhi, and felt that something wasn’t right.


A little later I figured it out. It was because the logo of Supertech was directly inspired by the Superman logo. However the baseline was talking about something that has no association with the qualities that Superman or any superhero stands for.

The line with the logo says ‘Yours for life’.

How does Superman or a superhero connect with ‘Yours for life’?

It doesn't and that’s why I was feeling a disconnect. What do you think the baseline should say?

1 comment:

  1. Thank you for this blog this is really nice about real estate and i am also share some information with You about Supertech also going to make your lifestyle enthusiastic and enabling you has fun with every time of your lifestyle by " Supertech Micasa" as this venture will one of the magnificent venture in Bangalore.

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