Saw the Supertech logo on a huge hoarding near Pragati Maidan in New Delhi, and felt that something wasn’t right.
A little later I figured it out. It was because the logo of Supertech was directly inspired by the Superman logo. However the baseline was talking about something that has no association with the qualities that Superman or any superhero stands for.
The line with the logo says ‘Yours for life’.
How does Superman or a superhero connect with ‘Yours for life’?
It doesn't and that’s why I was feeling a disconnect. What do you think the baseline should say?