This ad is well meaning, and in all probability you will understand
that it is selling a tea that stops you from falling ill, but it could very
well sound like an ad for a tea that helps you fall ill less, compared to other
tea brands that make you fall ill a lot more.
The reason may be that the client wanted the word ‘proven’
in the headline, and also 'India's only' and wanted to say it in a roundabout way.
However their attempt looks clumsy, people might start
associating it with falling ill – India’s only tea proven to help you fall ill less often!
As always these are only my views and I may be totally
wrong J
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