Oct 9, 2013

Other tea brands help you to fall ill a lot, but this tea helps you to fall ill less!

This ad is well meaning, and in all probability you will understand that it is selling a tea that stops you from falling ill, but it could very well sound like an ad for a tea that helps you fall ill less, compared to other tea brands that make you fall ill a lot more.

The reason may be that the client wanted the word ‘proven’ in the headline, and also 'India's only' and wanted to say it in a roundabout way.

However their attempt looks clumsy, people might start associating it with falling ill – India’s only tea proven to help you fall ill less often!

As always these are only my views and I may be totally wrong J

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